AppLixir Reporting & Analytics FAQ
Does AppLixir provide real-time reporting?
Yes. AppLixir’s dashboard allows you to track Impressions, Completion Rates, and Revenue in real time. However, like most ad networks, there is a minor "data settling" period. While metrics appear almost instantly, final verified revenue might see small adjustments over a 2–4 hour window as fraudulent clicks or invalid impressions are filtered out.
What are the key metrics I should monitor in the dashboard?
To maximize your monetization, you should focus on these four:
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eCPM (Effective Cost Per Mille): How much you earn per 1,000 impressions.
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Fill Rate: The percentage of ad requests that actually resulted in a served ad.
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Completion Rate: Crucial for rewarded video; it tells you if users are actually watching the full ad to get their reward.
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ARPDAU (Average Revenue Per Daily Active User): This helps you see the actual value each player brings to your game daily.
Why is there a discrepancy between my "Ad Requests" and "Impressions"?
This is normal and usually points to one of two things:
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Latency: The user closed the app/page before the ad could load and render.
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Fill Rate: No ad was available from the demand partners for that specific user’s geography or profile at that exact moment.
How often is the "Revenue" figure updated?
The Estimated Revenue updates throughout the day. However, the Finalized Revenue is usually calculated at the end of the month. AppLixir typically operates on a Net-30 payment schedule, meaning you receive your payout 30 days after the end of the month in which the revenue was earned.
Can I see reports broken down by Country or Platform?
Yes. The AppLixir dashboard provides filters for Geography (Geo) and Site/App ID. This is vital for developers using AppLixir across different platforms (e.g., a Unity WebGL version vs. a Telegram Mini Game version) to see which environment is performing better.
What is "SmartMatch" in my reporting?
SmartMatch is an AppLixir feature that automatically matches relevant video content to your site’s articles or game theme. If you see SmartMatch data in your reports, it indicates revenue generated from automatically curated content rather than standard rewarded video placements.