Reports

This section is used to generate reports corresponding to the games. The reports show the following parameters:

Fields

Description

Total Ad Requests

Total number of ads requested for the games over the selected period of time.

Total Impressions

Total number of ads fetched and played

Total Fill Rate

Percentage of the ad impressions against the requested ads.

Total Revenue

Total revenue generated by the games by playing the ads.

Total eCPM

Effective cost per mille or the Ad revenue generated per 1000 ad impressions

Report filters: For each report, the following two filters can be applied to select the data for the reports.

Date Filters: You can apply the date filters to generate reports for a specific day or for a period of time. Click the date field, select the start and end date and click Apply.

Game Filter: You can select a particular game for the report or select All to generate an overall report with data for all the games.